TALENT
Getting the job done right in a tight DP
market.
Problem one: A poignant tale
A potential client of mine pleaded. “Jeff,
I know how it is. I was VP of Sales for …”
let’s simply say a
very large consulting
company, “… with 10 sales reps under me.” He
is now CEO of a high-tech startup. “At my
old company, to get the A-team, you have to
spend at least $30 Million a year. $10
Mill [annually] gets you the B-team. $1-5 Mill,
the C-team. There is no D Team. Under a
mill, they won’t even talk to you. My budget
is under a mill and I need an
A-Team.”
He needed a complex, flexible, customized
computer application built quickly and
correctly. His budget was limited. The
stakes were very high
He was also scared. Many of the major
consulting organizations are your best friend
while you have a large budget, and don’t
know you when your money runs out (and the
project is half-finished or was not done
properly the first time). Also, at the rates he was
used to charging people, he didn’t know if
his budget would complete the project.
He did not want to hire a team of people
whose salaries he would have to pay once the
job was done. He did need some extremely
sharp people whose salaries would be an
unnecessary expense once the project had
been completed. In short, he needed to find a
consulting group with extremely talented
individuals who could a) solve his problem, b)
guarantee the solution, c) provide
reasonable assurance that it would be done on time,
and d) pricing that would not be out of
his range.
Cause one: Market perceptions
There seems to be a misconception that big
is good. After all, this is America. But
economies of scale do not always apply.
There used to be an adage, “No manager
ever got fired for buying IBM.” This adage was
probably started by IBM… their marketing
was always brilliant and effective. But bigger
is not always better.
I’ve seen many DP projects that started
along these lines: An accountant (frequently a
Big Six Partner) with the ear of the CEO
will say something along the lines of, “You
know, if you created project X at a cost
of $Y you would receive a fantastic Z% ROI as
soon as the project rolls out.” The CEO
looks at the proposal and says words to the
effect of “Go for it.” So far, all
statements true. Then the $$$ mentioned above kick in.
If the A-team comes in, the project
frequently comes in over budget, barely on time, and
mostly correct. If the C team comes in,
the project will typically be over budget, late,
and may have to be thrown out entirely
(I’ve seen 8- and 9-figure projects thrown out –
it’s not always the C team).
There is no substitute for experience,
talent, and common sense.
Big size/ more people / more money does
not necessarily translate into a win for the
client.
Cause two: High Demand, Short Supply
Statistics provided by Computer Economics
report that 70% of the organizations
surveyed were forced to delay IS projects
they could not adequately staff. And, the
average IS shop used temporaries or
contractors in numbers that were equivalent to 30%
of their full-time staff. The now famous
Information Technology Association of
American (ITAA) study found nearly 200,000
vacant IT positions in the U.S. To
compound the problem, nearly 80% of large
and midsize companies plan to add to their
IT workforces this year. A Computer World
study finds that companies spent $4 in labor
for every dollar in software in 1997. This
ratio was one to one just four years ago. It's not
unusual for large enterprise resource
applications to incur ratios of ten to one.
Solution one: Think smaller
Smaller companies typically deliver. It’s
a very small world and they do not get work if
they don’t deliver.
The small consultancy tends to be
entrepreneurial, and thinks out of the box. It tends to
be a group of people who have seen how
things have been done, and want to do better.
They are frequently a group who of people
have seen the rates their previous employers
charged for their services, and are
undercutting those rates substantially. They are
dedicated to their craft, believing that
high quality is more important than high profits.
It is a seller’s market, and the best of
the best are frequently self employed, or are part of
a tight circle of professionals. They are
often authors, public speakers, and the true
problem solvers of the discipline.
Recommendations
When choosing a consulting company, trust
is very important.
Look for an individual within the
organization who takes the time and seems to
understand your problem, can suggest an
intelligent solution, and will remain part of the
team (not necessarily on a full-time
basis) for the duration of the project. This is not a
time to bargain hunt. A fellow I know
likes to say “Of on time, on budget, and right, you
can have 2 of the 3.” This is usually the
case. But it is usually due to overconfidence in
capabilities and a belief that shortcuts
may be taken. A project must be thoroughly
planned and allowances made for the
unknown. Quality rarely comes at a bargain price.
Make sure you choose a “Consulting
company” rather than a “Body shop”. A consulting
company typically likes to take on project
work, and provide solutions. Typically, they
will try to sell you their group, and a
solution. A body shop will try to place individuals
with you, & let you worry about the rest.
Don’t rule out very small groups, as small
as one (mathematically, one is a group). If
you do choose an individual, make sure
that individual can put together a team of other
competent individuals quickly.
Check references. As with any situation, most can
provide references, and if they can